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When we ask people about our ads, one of the top things they tell us is that they want to see ads that relate to things they care about. We learn about this primarily from your activity on Facebook, such as Pages or posts that you like and posts or comments you make. We also learn about your interests from some of the websites and apps you use. We call this online interest-based advertising, and many companies do this.

Let's say that you're thinking about buying a new TV, and you start researching TVs on the web and in mobile apps. Based on this activity, we may show you ads for deals on a TV to help you get the best price or other brands to consider. And because we think you're interested in electronics, we may show you ads for other electronics in the future, such as speakers or a game console to go with your new TV.

Meta adheres to the framework established by the Digital Advertising Alliance, European Interactive Digital Advertising Alliance and Digital Advertising Alliance of Canada, a coalition of organisations that develops privacy standards for online advertising, so if you don't want us to use the websites and apps that you use to show you more relevant ads, we won't. If you don't want Meta to use information based on your activity on websites or apps off Facebook for the purpose of showing you ads, you can opt out in your settings. You can also opt out from all participating companies through the Digital Advertising Alliance in the US, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt out using your mobile device settings.